In today’s market, not all wheat flours are created equal. While the packaging might look attractive, what truly matters is what’s inside and the label tells the real story.
Here’s how to tell if your atta is pure:
1. Clear Mention of Whole Grain or Natural Ingredients
Why it matters: The quality of wheat flour begins with the ingredients that go into it. Be on the lookout for labels that refer to “whole grain flour” or “made from naturally grown wheat.” Some companies use refined flour blends or substandard ingredients that cut both flavor and nutrition.
What to look for:
Whole grain or stone-ground flour
No mixing with refined flours (such as maida)
Natural color and fragrance, no artificial whitening
2. No Additives or Preservatives
Why it matters:
Pure atta should not contain chemical preservatives or artificial whiteners. Additives can reduce the nutritional value and may be harmful with long-term use.
What to look for:
No preservatives added
No bleaching agents
Free from chemicals
3. Nutritional Information
A clear brand always has a nutrition facts table. This informs you of the amount of fiber, protein, carbs, and iron you’re consuming. More fiber and protein equals improved health and digestion.
Why it matters:
A transparent brand always presents a nutrition facts table. This tells you about the amount of fiber, protein, carbs, and iron you’re eating. More protein and fiber means better health and digestion.
What to look for:
Fiber content (10–12% or higher good atta)
Protein (10–12% or more)
Low sugar or sodium
4. FSSAI License Number
Why it matters:
FSSAI (Food Safety and Standards Authority of India) confirms that the product adheres to Indian food safety standards. A lacking FSSAI number is a warning sign.
What to look for:
FSSAI license number clearly printed
QR code or traceability for quality control
5. Manufacturer Details & Packaging Date
Why it matters:
Always see who is preparing your atta and when it was packed. Reliable manufacturers specify clear contact details, batch number, and recent dates of packing to guarantee freshness.
What to look for:
Manufacturer name and contact
Clearly printed packaging and expiry dates
Batch number for traceability
Final Thoughts:
Reading the label is your best protection against adulterated or low-grade atta. Pure wheat flour not only tastes better it also keeps your family healthy and well.
The next time you go shopping, don’t just glance at the brand read the label. Let’s take a step towards a healthy world together.
After you have chose the perfect flour, you can learn how to make the perfect roti here.
If your are looking for a reliable and trusted wheat flour or atta brand you should try Shree Gaderi Gold atta by Shree Yade Agro. Shree Yade Agro produces high quality wheat flour from 100% pure M.P wheat in it’s own in house flour mill. Shree Yade Agro proudly deals with Retailers, Distributors, Wholesalers and bulk orders. Visit here for more information, queries and Quatation or to partner with us.
If you want to Buy top quality Rusks and Kharis, in wholesale or retail visit Kshitijaa Eanterprises to partner with a trusted Rusk and Khari manufacturer.